A simple question for you; how much time have you lost thanks to internet downtime? Research shows that the average is 45 minutes of connection per week over the course of a year. You also need to think about the wage you are paying staff when they cannot do their job...
Building reliable wireless connectivity across a hospitality or leisure site with multiple buildings or structures can pose a major challenge. Whether your site is a hotel occupying two or more separate buildings or a holiday park containing large numbers of lodges or chalets, you need to make sure that your critical infrastructure is capable of keeping your guests online. Whilst this will typically be invisible to the eye, it will be the backbone of every device that connects to the web, including critical operational systems such as PMS and booking systems.
Hospitality and non-essential retail are experiencing a serious shortfall in staffing, with severe difficulties in recruiting enough personnel. All this while they are busy dealing with the easing of lockdown and the withdrawal of restrictions, and with it a huge increase in customers. . Many workers who were made redundant or were on furlough have found other work and are unwilling to come back to their old jobs. As a result, in some areas 60% of positions such as security staff are currently unfilled. How can your Guest WiFi help? By making your digital communications completely seamless, automating your conversations with your guests, and helping convert them from customers into enthusiastic brand advocates for you and your business.
Guest engagement is something hospitality businesses put a lot of effort into. Your hotel WiFi is powerful and often-overlooked as a tool for empowering your guests, creating a better, richer experience for them. It can also give you valuable hotel and hospitality-focused business data and insight and enable you to build relationships that transform one-off customers into fervent brand advocates .
However, to provide the WiFi setup that will achieve this, you need to ensure that you have the correct infrastructure in place. If you haven’t, then now may be the perfect time to consider upgrading it.
Is Guest engagement more important post-lockdown? I think we all know that the answer to this question is yes. Guest engagement has always been Important in hospitality and something that many hotels rightly put a lot of effort into. However, in the post-lockdown world, guest engagement has become even more critical than ever. After all, it’s far easier to persuade a guest to come back than it is to attract them in the first place, and social distancing and the other impacts of Covid-19 are only making it more challenging.